Give Carlton football club jumpers to each and every member who signs up. Free photos with their favourite team player to each junior member. Have the team man travel around the country spending 5 days in each State signing up members and posing for photos when you come in and sign up. I also want them to visit some local schools the disadvantaged and new migrant centres handing out Carlton merchandise. Not just one player but the whole team. I would go to each of the local design and art colleges and offer $10,000 as a reward to the best design for Carlton merchandise and smaller rewards $1000 for individual target merchandise ie baby, children, teen, adult, male and female, office equipment, home and personal acessories. Run the same competition at the Universities and Techs for Marketing and new Business plans on how to grow and expand our business.

Hire the three best recruiting managers in Australia and set them up with an extensive talent scouting group in each State. That would make 4 in total one for each of the main football States and to cover QLD, NSW and Tas. Just so there is no concern that we won't use every one of our draft picks properly. Hire specialist coaches in a whole variety of roles from running and conditioning to football and public speaking or presentation skills. Get full time coaches who can identify the weakness of each player on the list and then give them individual daily coaching and sessions in those skils to lift their performance. That would be a start.