Robert Heatley wrote:
Yes - you'd think 500,000 supporters would give the club some leverage. (Do we have a database though is the question!)
I'm no direct mail expert, but how much for example would a company pay to have that many people on its books?
If Carlton could get a chunk of money in return for me receiving a few pieces of junk mail every year - well I'm all for it.
I'm sure there are plenty of better ideas out there as well.
As Synbad has hinted at, we have had an idea floating around all corners of the club for about 10 months now.
It is an idea very similar to what you have just proposed.
It just needs someone at the club to let it loose.
It might flop (and cost the club nothing), but then again it might result in a massive revenue boost for the club. Only one way to find out.
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