Not forgetting the like of the Smorgons and Pratts, etc. who lived around Carlton, Fitzroy, Brunswick, etc. before the Italians and Greeks moved into the area.

billC
firstly, I dont actually have any black friends atm so if you are going to quote me at least be consistent

If Daicos was the only meditarranean link then obviously I am wrong - I was talking about the 70s though so it was a pre-daicos era. My concern about 'old' money isnt that they are italian - its more that they are from 'within' - sponsorship from locals or people who have long term links with coterie groups, former board members and the like. We didnt seem to be actively going out to companies that have no prior connection to the club. Perhaps its just me, but where are the big companies? Does our nike sponsorship compare favourably to what other victoria clubs receive for mcdonalds, anz, red energy, coke, NEC, and the like?

Its got nothing to do with finding an 'asian' sponsor or from any other ethnic group. Until we find an asian AFL player from one of the major ethnic groups (chinese, viet etc) then you arent likely to be getting that money - and we are probably still 10yrs away from that.

If we were going to go after a specific ethnic group for new sponsorship money we should be after anything with an irish link. Perhaps something tacky along the lines of the bridie o'reillys chain or similar.

I'd prefer if we didnt - I want us to target the big companies (as Ed did for collingwood) - Most companies of such size will have a sponsorship budget of some description so its a matter of being able to sell your brand to them and keeping them interested. It could be an a AUDI, BMW, Mercedes, Gatorade, Red Bull, IBM, Apple, etc.

Does anyone here actually understand the concept of advertising?

Prime candidates are those that are looking to build brand recognition.The very fact that people might suggest they(advertisers) are unknowns is the very reason that they initially spend the advertising dollar!

Deano, how could you.

_________________
29 different attributes,
And only 7 that you like;
20 ways to see the world,
Or 20 ways to start a fight.

4th Chook, Emirates, McDonalds, Lexus yes they would be fantastic to get BUT WE CANNOT get them!! Our director - J Valmorbida tipped in the sponsorship (lavazza, sirena) to see us through somewhat. Small $$ but better than no $$. It was not an attempt by the club to stick to any particular ethnic group.

Doubt we are in a position to pick and choose the quality or background of a sponsor.

7 Dominator said:


Spot on 7Dom! Overnight Man U announced AIG as its new shirt sponsor for 58 million quid. The reason is that no-one has ever heard of them - and hence they want to get involved with one of the biggest football clubs in the world. Should give them some reasonable exposure.
And 4thChicken is not being racist. He actually spells out what he is trying to do. His basic point is that the Board isn't up to it. It's just unfortunate that in making the point he came across looking racist. People are better off looking at his original point as to whether a broad spectrum of sponsorship is required when debating him. The Italian thing is just a sideline he's using to put the knives in.

Indesit are the obvious candidate here. Could be a great move for them, and us.

The LG brand was reasonably new to market when they got on board with the Dees too from memory??? (Yeah I know they used to be Goldstar first.)
3 with the Bumbers too. The point being that Indesit may not be a big brand here, but obviously have some clout behind them in Europe, a much tougher and competetive market place than Australia I'd guess. So, good luck to them.

_________________
Click here to follow TalkingCarlton on twitter
TalkingCarlton Posting Rules