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Internet rights to stay with Telstra
http://talkingcarlton.com/phpBB3/viewtopic.php?f=2&t=10775		 Page 1 of 3
Author:  molsey [ Thu Jun 08, 2006 4:26 pm ]
Post subject:  Internet rights to stay with Telstra
http://www.heraldsun.news.com.au/footy/ ... 22,00.html

Hmmmm.....

I should add that I dont think the Club would consider a standalone site a la Essendon*, not for many years. It will be status quo for a long time to come.

I udnerstand though that all the BigPond vid stuff may become optional and not take up half the home page.

M
Author:  Kaptain Kouta [ Thu Jun 08, 2006 4:44 pm ]
Post subject: 
Oh, wow, great times for all. :roll: :garthp: :roll:

I know a standalone website costs big money compared to the Telstra deal, but if we go along, that's another reason why the communications/marketing department are a total disgrace and failure.
Author:  jimmae [ Thu Jun 08, 2006 4:51 pm ]
Post subject: 
Hang on Molsey, with the club becoming part of a community complex, the opportunity is there for them to have a seperate website in conjunction with other organisations and business involved with the centre.

I suppose that's still a bit of a way down the track.
Author:  HTP [ Thu Jun 08, 2006 5:14 pm ]
Post subject: 
Great innovative thinking, Jimmae.

So, without reading the link (I'm on my way to pot and parma night), does this mean no game replays without being a telstra member still?

EDIT: notwithstanding the Torrents site!
Author:  7dominator [ Thu Jun 08, 2006 5:19 pm ]
Post subject: 
Kaptain Kouta wrote:
Oh, wow, great times for all. :roll: :garthp: :roll:

I know a standalone website costs big money compared to the Telstra deal, but if we go along, that's another reason why the communications/marketing department are a total disgrace and failure.


With all respespect KK,can you (like any of us ) acurately comment on the deal without being fully conversant of the details?
Author:  magic [ Thu Jun 08, 2006 5:23 pm ]
Post subject: 
That's POX, but we don't really have a choice. When TSS had an interview with Ian Coutts (Media King Of The UNIVERSE) he said they would love to have a stand alone site but can't afford to run it, plus the AFL offered large cash sums to clubs who would affiliate with the AFL chain of websites. We couldn't turn down that sum at the time, which was 2 or 3 hundred thousand if i remember correctly.
Author:  TheGame [ Thu Jun 08, 2006 5:24 pm ]
Post subject: 
Wonder what percentage the clubs get? The AFL has really cleaned up with the media rights. $840 million for the next 5 years!!!!!! No wonder the players want a rise.
Author:  Jarusa [ Thu Jun 08, 2006 5:28 pm ]
Post subject: 
I'm amazed they got three times what they got last time. Average internet revenues have actually gone down since the last deal.

If that translates to three times the money going to the club it is a fantastic deal and will probably make Essendon* regret going alone.

At the moment around $300,000 a year in cash is gained from the internet deal for the club.

If this deal pushes it up towards $1M, that is obscenely good.

Essendon* may have made a big booboo.

Telstra has far too much money if they can splurge it like this.
Author:  Kaptain Kouta [ Thu Jun 08, 2006 5:29 pm ]
Post subject: 
7dominator wrote:
Kaptain Kouta wrote:
Oh, wow, great times for all. :roll: :garthp: :roll:

I know a standalone website costs big money compared to the Telstra deal, but if we go along, that's another reason why the communications/marketing department are a total disgrace and failure.


With all respespect KK,can you (like any of us ) acurately comment on the deal without being fully conversant of the details?


Fair point. However, look at the way Essendon* treats its website as another marketing and communications arm, and the sort of detail and information which is available there.

To even try and head towards that model would be a fantastic deal, especially given we have the second largest Telecommunications and internet provider in the country as a sponsor!

Yes, it would cost a lot of money to get a site up and running, and to turn down the 30 pieces of silver from the AFL's deal (one wonders how much more was going to AFL house or into the pockets of AFL executives directly if they persuaded more teams to join in...) would be couterproductive at the time.

However, given how utterly shitful the Club website is, and the raw deal we have got from Telstra/Sportal over the last 5 years, only a fool would repeat the same mistake.
Author:  dannyboy [ Thu Jun 08, 2006 5:40 pm ]
Post subject: 
so how much do I get? :shock:
Author:  Jarusa [ Thu Jun 08, 2006 5:41 pm ]
Post subject: 
dannyboy wrote:
so how much do I get? :shock:


3 times as much. 8)
Author:  CK95 [ Thu Jun 08, 2006 5:43 pm ]
Post subject: 
I'm all for us making our own stand alone site.

It could be The Secret Warren Mackenzie...
Author:  7dominator [ Thu Jun 08, 2006 5:48 pm ]
Post subject: 
KK,you comment on us having the 2nd biggest telecommunications Company as our sponsor.Whist this might be true one might also argue that if there was anything better, would it not be fair to suggest that they may have offered /led us to something better if it was available?

Additionally whilst i agree that our own site might have it's short-comings i have yet to be convinced that any of the other AFL endorsed sites(AFL.COM) are any better.

Without knowing the details of the contract nor the alternative i find it a very difficult subject to accurately comment on.

To me this is still a relatively new medium.I would welcome an informed alternative view of the ramifications of the contract to back up any suggestion of a cock-up by our Board!
Author:  Kaptain Kouta [ Thu Jun 08, 2006 5:55 pm ]
Post subject: 
7dominator wrote:
whilst i agree that our own site might have it's short-comings i have yet to be convinced that any of the other AFL endorsed sites(AFL.COM) are any better.


That's exactly it.

All the other 14 sites are basically exactly the same, the only thing that changes are minor cosmetics.

Surely anyone with a slight bit of nous should have had an internet/site agreement written in to the sponsorship arrangement with Optus, knowing that the internet rights were up this year?

I'm sure that's one thing 3 (Hutchison) provides for Essendon* as part of their overall sponsorship of the club, and it would then be up to 3 to make the site earn it's keep via advertising, promotions etc.
Author:  BlueWorld [ Thu Jun 08, 2006 5:59 pm ]
Post subject: 
Amazing how the Essendon* site has their team up already. How long before the AFL/ Carlton have ours up?

Campo's been named BTW!
Author:  dannyboy [ Thu Jun 08, 2006 5:59 pm ]
Post subject: 
3 times! :shock: 3 times! Yipee :lol:

oh, oh wait

3 times....

3 times....oh


oh :cry:
Author:  7dominator [ Thu Jun 08, 2006 6:04 pm ]
Post subject: 
Surely KK if there was a better deal going then our major sponsor(who happens to be Telstra's major competitor) might have offered/directed us to it?

What really irks me is the prevalence of negative comments directed to the Club on a whole host of issues.

Fair enough if it is warranted but do you (or anyone) at this stage feel that they can comment on the details of the contract or the alternatives?
Author:  budzy [ Thu Jun 08, 2006 6:30 pm ]
Post subject: 
Here's hoping the new deal ensures a much better service provided by Telstra because it's @#$%&! shit ATM!!
Author:  Kaptain Kouta [ Thu Jun 08, 2006 6:55 pm ]
Post subject: 
7dominator wrote:
Surely KK if there was a better deal going then our major sponsor(who happens to be Telstra's major competitor) might have offered/directed us to it?


My guess is, no it wouldn't be offered to us without us asking for it. Would Optus want to just give away money? It's up to the relevant people at the Club to put the screws to the sponsors and get the best out of them for the club, and its supporters.

My point is, without having seen specific details, is that the Club, or the people at the club, wouldn't have done that, as lately Carlton has a fairly rotten track record of promoting itself to the supporters via relatively cheap distribution methods, like the internet. The marketing and communications department is stuck in the 1980s and has an "old media" view of how to talk to us. Which costs more, and is less effective and widespread.

Also, how could it possibly be beneficial for the club, other than in a short-term financial way, to sign to a deal which feeds stories, etc to the site, and the club itself has very little input in regards to what the site is, how it runs, how it looks, etc?

There will be one company, who has an equal obligation to all 15 clubs under this deal, and they will have no interest in the success or otherwise of the website.

An independent website, one made to stand on it's own feet, would be far more aggressive in making sure it makes itself viable.
Author:  Kaptain Kouta [ Thu Jun 08, 2006 7:27 pm ]
Post subject: 
7dominator wrote:
What really irks me is the prevalence of negative comments directed to the Club on a whole host of issues.

Fair enough if it is warranted but do you (or anyone) at this stage feel that they can comment on the details of the contract or the alternatives?


I've been pretty damn positive towards the Club, but as someone with history of trying to deal with the club when it comes to promotional and other associated matters, over a number of years, I don't feel that my words, which can be fairly scathing, are that overly negative.

Compared to the "This list is shit", "Our coach is shit" "The board is shit" type posts which have grown at a cancerous rate here, my comments could be taken as constructive, and fair criticism, and could actually be used to help the club look at ways which they can improve their club-supporter interface.
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