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PostPosted: Thu Jun 08, 2006 7:28 pm 
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Harry Vallence

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Kaptain Kouta wrote:
7dominator wrote:
Surely KK if there was a better deal going then our major sponsor(who happens to be Telstra's major competitor) might have offered/directed us to it?


My guess is, no it wouldn't be offered to us without us asking for it. Would Optus want to just give away money? It's up to the relevant people at the Club to put the screws to the sponsors and get the best out of them for the club, and its supporters.

My point is, without having seen specific details, is that the Club, or the people at the club, wouldn't have done that, as lately Carlton has a fairly rotten track record of promoting itself to the supporters via relatively cheap distribution methods, like the internet. The marketing and communications department is stuck in the 1980s and has an "old media" view of how to talk to us. Which costs more, and is less effective and widespread.

Also, how could it possibly be beneficial for the club, other than in a short-term financial way, to sign to a deal which feeds stories, etc to the site, and the club itself has very little input in regards to what the site is, how it runs, how it looks, etc?

There will be one company, who has an equal obligation to all 15 clubs under this deal, and they will have no interest in the success or otherwise of the website.

An independent website, one made to stand on it's own feet, would be far more aggressive in making sure it makes itself viable.


My concern is KK, that you have admitted having no idea nor details of the new arrangement yet have knocked the Club based on what?.

Additionally i ask again,is it feasible to suggest that a major sponsor would allow us to enter into this agreement without offering a view or counter offer?.

You seem convinced that we have not sought out Optus,might i ask based on what?

Seems to me that plenty have a view on the operational/financial value of internet distibution but what is this based on other than some airy fairy expectation?

My business experience is that if a good deal is there (particularly 2nd time around) the market will find you regardless of any tardiness on one parties behalf.

My biggest beef is the general readiness to knock the Club without any first hand knowledge of the deal or process.All based on an expectation that Carlton having got things wrong in the past must have cocked this up!


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PostPosted: Thu Jun 08, 2006 7:34 pm 
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Robert Walls
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Kaptain Kouta wrote:
Oh, wow, great times for all. :roll: :garthp: :roll:

I know a standalone website costs big money compared to the Telstra deal, but if we go along, that's another reason why the communications/marketing department are a total disgrace and failure.


Sorry, do not agree with this at all. It takes a lot of effort to design, update, operate and maintain websites such as the AFL sites (including Essendon* site). It is not at all clear whether having a standalone website would be more beneficial to the Club, specially without access to the financial details. One must also remember that one can not necessarily trust the Essendon* comments on this issue either.


Last edited by Headplant on Thu Jun 08, 2006 7:42 pm, edited 1 time in total.

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PostPosted: Thu Jun 08, 2006 7:41 pm 
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Bruce Doull
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Headplant wrote:
Kaptain Kouta wrote:
Oh, wow, great times for all. :roll: :garthp: :roll:

I know a standalone website costs big money compared to the Telstra deal, but if we go along, that's another reason why the communications/marketing department are a total disgrace and failure.


Sorry, do not agree with this at all. It takes a lot of effort to design, update, operate and maintain websites such as the AFL sites (including Essendonsite).


And it costs even more - and it's the Club's money, not a sponsor's - to print and distribute Inside Carlton to 30 000 odd people around the country.

Imagine how much could be saved if IC were majority web-based, ie: only a small proportion of members received a paper copy. IC could also be expanded and made more than just fluff and guff by inclusions of more on the net than would be viable in print. After all, it would take something as simple as a "members only" section of the site, accessed by membership nember and password.

I think it could be a great tool to encourage supporters into buying memberships, even lower level ones.

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PostPosted: Thu Jun 08, 2006 7:45 pm 
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Robert Walls

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Kaptain Kouta wrote:
7dominator wrote:
whilst i agree that our own site might have it's short-comings i have yet to be convinced that any of the other AFL endorsed sites(AFL.COM) are any better.


That's exactly it.

All the other 14 sites are basically exactly the same, the only thing that changes are minor cosmetics.

Surely anyone with a slight bit of nous should have had an internet/site agreement written in to the sponsorship arrangement with Optus, knowing that the internet rights were up this year?

I'm sure that's one thing 3 (Hutchison) provides for Essendon* as part of their overall sponsorship of the club, and it would then be up to 3 to make the site earn it's keep via advertising, promotions etc.


actually - just a correction there - there does seem to be some variation in the sites - particularly when it comes to the qualitiy of the player profile sections (maybe the clubs supply this?)


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PostPosted: Thu Jun 08, 2006 7:47 pm 
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Stephen Kernahan
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4thchicken wrote:
Kaptain Kouta wrote:
7dominator wrote:
whilst i agree that our own site might have it's short-comings i have yet to be convinced that any of the other AFL endorsed sites(AFL.COM) are any better.


That's exactly it.

All the other 14 sites are basically exactly the same, the only thing that changes are minor cosmetics.

Surely anyone with a slight bit of nous should have had an internet/site agreement written in to the sponsorship arrangement with Optus, knowing that the internet rights were up this year?

I'm sure that's one thing 3 (Hutchison) provides for Essendon* as part of their overall sponsorship of the club, and it would then be up to 3 to make the site earn it's keep via advertising, promotions etc.


actually - just a correction there - there does seem to be some variation in the sites - particularly when it comes to the qualitiy of the player profile sections (maybe the clubs supply this?)


Brisbane's is very good

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PostPosted: Thu Jun 08, 2006 7:54 pm 
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Ken Hunter
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If I remember correctly (and I may be wrong) The Lions have 2 people employed to make it good - as with so many things, it comes down to money.

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PostPosted: Thu Jun 08, 2006 7:56 pm 
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Robert Walls
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Like i said before, Ian Coutts himself has told Fullmont and I personally we would love to have our own site but simply can not afford it or maintain it with the current staff dedicated to web communications at the club.


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PostPosted: Thu Jun 08, 2006 8:32 pm 
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Bruce Doull
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italian_styles wrote:
Like i said before, Ian Coutts himself has told Fullmont and I personally we would love to have our own site but simply can not afford it or maintain it with the current staff dedicated to web communications at the club.


Fair point, I_S, but that could also be media spin talk for "We don't consider the internet an important enough market, and so won't commit any more funds to that until it can show beyond a doubt that it can pay for itself."

You know what they say - you can't bullshit a bullshitter. :lol:

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PostPosted: Thu Jun 08, 2006 8:45 pm 
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Alex Jesaulenko
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If this deal does pull in 3 times the money to the club and gets close to $1M a year, there would be scope for the club to employ a full time website manager/operator.

The position could pay for itself anyway if the right person was found.

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PostPosted: Thu Jun 08, 2006 8:51 pm 
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Harry Vallence
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Absolutely Jar, why don't you apply ;)


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PostPosted: Thu Jun 08, 2006 8:56 pm 
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Harry Vallence
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I can live with this deal in the current climate, but I just hope that the club has negotiated for a little more control over the site than just having the standard Telstra template.


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PostPosted: Thu Jun 08, 2006 8:56 pm 
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Alex Jesaulenko
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steve wrote:
Absolutely Jar, why don't you apply ;)


Two problems with that idea. One male and one female, and both now asleep. :-D

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PostPosted: Thu Jun 08, 2006 9:00 pm 
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Alex Jesaulenko
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steve wrote:
I can live with this deal in the current climate, but I just hope that the club has negotiated for a little more control over the site than just having the standard Telstra template.


From some of the information molsey and I have been given recently it sounds like Telstra is a bit more flexible now than they used to be, not sure whether there is anyone new dealing with the club or that the communications department of the club now have a better working relationship with Telstra.

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PostPosted: Thu Jun 08, 2006 9:09 pm 
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Robert Walls
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I know what u mean KK, we really should push the internet to the limit at carlton, especially in regards to helping the club get out of its financial crisis. Last year the club asked me to do wallpapers thanks to a few people on this site, but the point is they wanted to win the stats out of the whole AFL.

it turns out Carlton's site is second to Collingwoods and whoever won the internet race would have gotten a large cash bonus. I immagine Collingwood would have won it considering how we finished off the year. Our site is extremely slow but mainly becuase Steve Wilson has to do most of it on his own and ofcourse nothing is gonna get done with 1 guy which is why there are so many contributors.

Everytime i ask for pics from Getty images it always takes them months before they get to me and by that time the player who i wanted to do the wallpaper on is not in the same form he was when i asked for the pics.

Once we figure out our financials everything will improve.


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PostPosted: Thu Jun 08, 2006 9:12 pm 
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Robert Walls
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Jarusa wrote:
If this deal does pull in 3 times the money to the club and gets close to $1M a year, there would be scope for the club to employ a full time website manager/operator.

The position could pay for itself anyway if the right person was found.


If they pay me i will design and maintain it. Not only will it be good, it will be the BOMB.

Instead of paying for multimedia content or having to be a bigpond subscriber, add extra few bucks will go on your membership and your username will be your membership number and u make ur own password and members will have access to all multimedia content.


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PostPosted: Thu Jun 08, 2006 9:14 pm 
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Bruce Doull
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Is there some way that someone within the club can ask Getty (aka The Evil Ones) for the images on your behalf? It might get things happening a bit quicker.

As I understand it, the Club gets unfettered access to Getty shots, and if it's the Club asking for them, then there's less excuse for them sitting on their hands.

Or maybe get someone from the Club to do an "intro" letter to Getty, describing to them the work you're doing for the Club?

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PostPosted: Thu Jun 08, 2006 9:19 pm 
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Robert Walls
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Kaptain Kouta wrote:
Is there some way that someone within the club can ask Getty (aka The Evil Ones) for the images on your behalf? It might get things happening a bit quicker.

As I understand it, the Club gets unfettered access to Getty shots, and if it's the Club asking for them, then there's less excuse for them sitting on their hands.

Or maybe get someone from the Club to do an "intro" letter to Getty, describing to them the work you're doing for the Club?


YEH thats what i do, and thats the problem. I email Steve Wilson then he tells getty then after months i finally get the pics. Becoz Wilson has so much on his plate there is no other way. I already asked if i could contact Getty on my own and they said NO.


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PostPosted: Thu Jun 08, 2006 9:20 pm 
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Bruce Doull
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italian_styles wrote:
Kaptain Kouta wrote:
Is there some way that someone within the club can ask Getty (aka The Evil Ones) for the images on your behalf? It might get things happening a bit quicker.

As I understand it, the Club gets unfettered access to Getty shots, and if it's the Club asking for them, then there's less excuse for them sitting on their hands.

Or maybe get someone from the Club to do an "intro" letter to Getty, describing to them the work you're doing for the Club?


YEH thats what i do, and thats the problem. I email Steve Wilson then he tells getty then after months i finally get the pics. Becoz Wilson has so much on his plate there is no other way. I already asked if i could contact Getty on my own and they said NO.


Can you hack into his email account and contact the pretending to be him? :twisted: :twisted:

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PostPosted: Thu Jun 08, 2006 9:24 pm 
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Robert Walls
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LOL, only if his address comes up in my sites stats. :lol:


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PostPosted: Thu Jun 08, 2006 11:02 pm 
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Harry Vallence
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Jarusa wrote:
steve wrote:
Absolutely Jar, why don't you apply ;)


Two problems with that idea. One male and one female, and both now asleep. :-D


Pity. I reckon they'd be in good hands with you.


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