Just received this in my inbox…



No doubt there will be some interesting replies.

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please let us know when we can fill in responses, club seems to only email me sporadicaly

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Between our dreams and actions lies this world

Typical inward vision...

Survey to existing members:

Question One

Tell us why you like us so much? etc...

Good grief!!

Why not survey people WHO USED TO BE MEMBERS???

Why not survey people WHO HAVE NEVER BEEN MEMBERS???

Surely, some quality figures would be in this far bigger pond of opinions.

Who cares what current members think - sure it would be nice - but the club already has their financial support... Their feedback will be generally supportive to where the club currently is. You will learn nothing.

More importantly, in our current climate, if somebody is no longer a paying memeber - wouldn't the club like to know why?

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"...that's the thing about opinion - you don't have to know anything to have one..." Andre Agassi commenting on Pat Cash 2004
"...the less you know - the more you believe..." - Bono 2006

Absolute Nonsense. Ignore the wishes of current financial members and the numbers will plummet even further

There is just no pleasing some people. The club gets bagged for everything they do.

I personally am pleased they are taking this iniative.

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Hooked on The Blues

I agree with both of you!

It's great they are canvassing the thoughts of the members willing to support the club in it's tough times. But it would also be good if they canvassed the opinions of ex or non members too. Mind they're hardly going to announce that in a global email to members are they.

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Its a start!
So good on the membership department

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"Dont count the games, make the games count"

Its a good initiative and I hope it lets you answer honestly.

For non-members its a bit harder as we may not have their emails and they may have moved. They may also be dark on the Club for some reason. More importantly, they may be dark on the Club for not contacting them to find out why they didn't re-sign. I think the Club should design a very specific phone questionnaire for ex-members over 2003-2006 and follow up in a specific 2-3 week period say in February next year. Should cover all real reasons as to why someone may not have signed up - value for money right up to personal grievances with how the Club is run.

Its too important an issue to just assume away. If we find out 60% of fans gave up because of how the Club is run, we try to use March to sell the story about where we're going and what steps have been taken to advance.

To do it properly we'll probably need a volunteer army.

OK, let's step through this:

If you are a paid member, you are obviously happy enough with the club to part with your money. It's money in the bank.

Over the past few years we have thousands of members who chose not to part with their money this season. This is money that is critcal to the club's success.

A "current members" survey won't tell you much. Sure, it will tell you that they enjoy the club benefits and loved the calendar they were sent etc...but will not reclaim the lost funds of other people who have walked away. We are not asking the vital question: "What can we do to get you back?" or more bluntly: "How can we get you to gives us your money?"

If we were in the Top 8 and had record membership figures, by all means, survey the faithful to confirm what we are doing right. However, when the figures are going down you need to change your marketing approach. You need to find out what you are doing wrong or prepare youself to go out of business fast.

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"...that's the thing about opinion - you don't have to know anything to have one..." Andre Agassi commenting on Pat Cash 2004
"...the less you know - the more you believe..." - Bono 2006

And something like 5000 of this years members won't be members next year. Even when the club is doing well there is a fairly significant churn of members. Unfortunately, the churn will probably be higher next year than usual.

Finding out the reasons why these people might not be members next year, ahead of time, is absolutely a worthwhile exercise. I'm not saying that surveying ex-members wouldn't be good. But don't dismiss this as a worthwhile exercise.

I agree that the club should be contacting/surveying former members in a bid to get them back. But any organisation that doesn’t actively cater for current financial members is asking for trouble.

Most members will be pleased that the club is willing to listen their opinions. We can’t afford to loose any more members and this is an important step in retaining them. The club should be applauded for this initiative, not bagged.

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Hooked on The Blues

One survey counts the money or data you already have, and the other has the potential to earn you the money or data you currently miss out on...

Which survey will give you a better business return - considering the position we are currently in?

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"...that's the thing about opinion - you don't have to know anything to have one..." Andre Agassi commenting on Pat Cash 2004
"...the less you know - the more you believe..." - Bono 2006

The survey has just arrived to me via email…

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Given the obvious level of dissatisfaction happening, if this board is any yardstick, it's a pretty pissweak survey.

there was no input for suggestions, nothing specific about interstate membership, etc.

I don't think it will achieve much overall.

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And so while others miserably pledge themselves to the pursuit of ambition and brief power, I will be stretched out in the shade, singing.

Just compelted the survey.
Does anyone know if the results are going to be fed back to members?

Haven't received one myself & generally receive emails from the club. Is that because I'm an AFL/ Carlton member and they're not interested in our opinion? Have any AFL members received them?

Not yet.

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"The ability to speak doesn't make you intelligent." Qui-Gon Jinn 15-05-2005

"there’s more chance of me becoming the full forward for the [Western Bulldogs] than there is of any change in the Labor Party." Julia Gillard 18-05-2010

Did you miss Q66?

There was a field for both 2005 and 2006 members and also directions if you wanted to leave more detailed feedback at the bottom of the email. (I completed the survey using the website, not the email form.)

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Q70
Are there any other Newspapers you use for football related information? Please specify

www.TalkingCarlton.com

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“Every single element of the Club has to be the best in the league, meticulously and methodically, and only by doing this will we be elite and challenge for number 17.”
Greg Lee

I'm an AFL member and I've received an email saying that the CFC will conduct a survey shortly. I think it came through yesterday.

I'm an AFL Club support and Carlton Social Club member, I received may survey today.......