...I'd rather be merged to another club trying to grow our business than just watching us waste away.

Because, as some of you idiots don't realise, we are behind the 8 ball, our brand has been forever tarnished; it takes years to get it back.

Get a grip some of you; too immature to realise that we are in trouble if we don't gain more national exposure and draw in money from other parts of the country and other sponsors.

That is right. As has been said before, the board needs to shrewdly sell the 'youth policy' and our promising early picks to supporters -- to really give us hope, if nothing else.

The tools are there. I'm guessing that we'll pick Gibbs, and the media and marketing opportunity accompanying his recruitment will be huge. Couple that with Marc Murphy, who many consider to be a future captain -- even Fev who boldly stated that he will be in 2 or 3 years.

Add Simpson, Walker, Bentick, Russel, Setanta -- it is all there to powerfully sell the future promise and success of the CFC.

I think that they are trying to sell this message, but it isn't quite working or gelling at the moment.


Add in an extra PP -- the 'youth policy' and young talent branding of the club skyrockets.

I guess it's about being proactive, open and transparent, and really communicating a strong and streamlined message of hope to the members and supporters.

If it all clicked I believe that 40,000 members is within reach.

Smorgon & Pagan aren't the quality of salesmen we NEED at the moment.

Mike & Dan are good at propaganda though. You should read some of the crap we've got ready for 2007.....

Mike & Dan are good at propaganda though. You should read some of the crap we've got ready for 2007.....

C'mon Molsey,

don't tease us like that.... what's in store???

Nothing yet Molly - just had a chat to the Club this morning and they're keen to promote access and the names of the kids as the future of the Club. Apparently our membership leaflets & slogans will all be about the future, and it seems like we're going to get pretty open access, starting soon. Its exciting - mostly because the Club is on the front foot and planning the next few months. To some extent they have to but equally I didn't expect this. It's good. The forward story is so much better than the past 5 years so we should be out & about on it.

just had a chat to the Club this morning and they're keen to promote access and the names of the kids as the future of the Club. Apparently our membership leaflets & slogans will all be about the future, and it seems like we're going to get pretty open access, starting soon. Its exciting - mostly because the Club is on the front foot and planning the next few months. To some extent they have to but equally I didn't expect this. It's good. The forward story is so much better than the past 5 years so we should be out & about on it.

History = Exceptional
Present = Woeful
Future = Smiley

History = Exceptional
Present = Woeful
Future = Smiley

Since the present is so shit, but the future hopefully rosy, the jingle for the campaign should be the Fleetwood Mac song "Don't Stop"...


Don't stop, thinking about tomorrow,
Don't stop, it'll soon be here,
It'll be, better than before,
Yesterday's gone, yesterday's gone.


Highly appropriate for selling a "bright future" message.

Have had a peek at next years membership brochure and there is a huge photo of the kids. A continuation of the 'Something Blue' theme, but a massive pic with MM, Simmo, Josh Kennedy, Eddie Betts and.......Brad Fisher!! I said in another post, if they are going to trade Fish they are going to have to re-print all of the membership brochures.

it is the mindset of invitation and embracement to fundemental change that will see clubs relocated or merged interstate.